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Give Your Brand an Edge by Driving, and Effectively Meeting, Customer Demand for Better Brand Performance and Support for more Sustainable Lifestyles
The only way to achieve the future we want is to make sustainable living easier and more rewarding for people around the world. Today’s global brands have the ability to seamlessly embed sustainability as a competitive advantage throughout their business by harnessing their consumer reach to influence responsible consumption and drive mainstream behavior change for good. Consumers follow and reward the brands who lead with more impactful products and experiences, more meaningful relationships, and more measurable actions that help them live better today and create a more sustainable future for all.
From Activation to Transformation
Sustainable Brands brings more than 15 years of thought leadership, community learning and stakeholder co-creation to aid brands on their unique path to good growth through brand transformation and culture change. With a proprietary suite of tools and resources that are expertly-designed to help brands define their goals and align their team, SB offers coaching on how to take advantage of prior learnings to accelerate and progress more quickly toward achieving success.
All of these tools and resources are created within the brand transforming framework of the
SB Five Pillars of Brand Sustainability™
and the market transforming behavior change framework of the
SB Nine Sustainable Behaviors™
Transformative Tools and Resources
SB Brand Transformation Roadmap®
Plot Your Sustainability Journey
with this unique and holistic brand assessment and navigation tool. Use it to create a shared vision of the path ahead, make new opportunities visible, and increase the cross-functional buy-in and alignment you’ll need to achieve it.
SB Socio-Cultural Trends Research™
Understand Your Consumers
with ongoing research tracking sustainable consumer behavior and individual brand perceptions. Use it to boost your brand relevance and affinity by creating targeted messaging and initiatives that help close the intention-action gap.
Bring Your Strategy to Life
in these group sessions designed to drive cross-functional business solutions and achieve your brand’s sustainability goals faster. From identifying and fully integrating your brand purpose, to creating campaign briefs and activating retail partnerships that drive the SB Nine Sustainable Behaviors
, we’ve got you covered.
SB Ad Sustainability Awareness Platform™ (ASAP)
Test and Improve Your Creative
with this unique, purpose-driven consumer ad testing tool that incorporates societal and environmental sustainability and maximize your campaign’s ROI and brand positioning in the marketplace.
SB Excellence in Execution™ Playbooks
Implement Best Practices
to help you drive sustainable change in customer demand and behavior. Through video advertising, social media, packaging, retail partnerships and more, effectively plan, create, execute and measure the impact of those practices.
SB Services Packages
SB Services packages have been curated to integrate brand transformation and consumer behavior change into the brand’s strategy to accelerate the success of sustainable innovation ambitions. Brands are the answer to a thriving and regenerative future as businesses are best equipped to innovate in response to changing market conditions. SB Services help brands address sustainability challenges both internally and externally to go beyond just risk mitigation and reporting to activating a meaningful and relevant purpose while leveraging brand influence for market leadership and competitive differentiation.
Which Package is Right for You?
Choose from three SB Services packages designed to meet the needs of your growing business. In addition to the package offerings, you can customize your engagement by adding individual tools and resources, or purchasing them à la carte, to meet your brand and market transformation goals.
For brands who are ready to get started on the essential first steps of their brand and market transformation journey.
For brands that have already taken their first steps and are ready to align their teams and engage their customers.
For brands that want the full spectrum of support from alignment and measurement to cross-functional collaboration on their transformation goals.
Dive deeper into the various offerings to determine which package is right for you.
Download more details through the form below.